{"product_id":"flavoured-soju-chum-churum-soonhari-plum-360ml","title":"[Flavoured Soju]  CHUM CHURUM - SOONHARI Plum 360ml","description":"\u003cp\u003eChum Churum Soonhari is a premium flavoured soju produced by Lotte Chilsung, known for its lower alcohol content and refreshing fruit flavours. This light and easy-to-drink soju is infused with real fruit juice, offering a sweeter and more approachable option for soju enthusiasts. Its smooth, clean profile makes it ideal for those new to soju or looking for a casual drinking experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFood Pairing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGrilled Meats\u003c\/li\u003e\n\u003cli\u003eSeafood\u003c\/li\u003e\n\u003cli\u003eKorean Spicy Dishes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTasting Notes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAroma:\u003c\/strong\u003e Fresh and fruity, with natural fruit aromas matching the flavour variant.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePalate:\u003c\/strong\u003e Smooth and sweet, with balanced fruitiness and a clean texture.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Light and refreshing, leaving a subtle fruity aftertaste.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProduction Method\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSoonhari is made by blending distilled alcohol with alkaline water and real fruit juice, giving it a natural sweetness and vibrant flavour. Its lower alcohol content caters to casual drinkers and enhances its approachability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInteresting Fact\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSoonhari, meaning \"mild\" or \"soft\" in Korean, reflects its lighter alcohol content and smooth taste. Its popularity has grown globally, with flavour variants like peach and grapefruit appealing to a wide range of consumers seeking a modern twist on traditional soju.\u003c\/p\u003e","brand":"KAL","offers":[{"title":"Default Title","offer_id":45354923262159,"sku":"8801022024744","price":11.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/8256\/8143\/files\/Photoroom_000_20260516_182738-2.png?v=1783127020","url":"https:\/\/asianaliquor.com.au\/products\/flavoured-soju-chum-churum-soonhari-plum-360ml","provider":"ASIANA LIQUOR CHATSWOOD","version":"1.0","type":"link"}