WON SOJU: A STORY OF PASSION AND PREMIUM CRAFTSMANSHIP

WON SOJU is not just another beverage. It’s a blend of Korea’s rich tradition, modern sophistication, and premium quality. Born from the vision and passion of global icon JAY PARK, WON SOJU redefines soju as a versatile, elevated experience.

THE STORY BEHIND EACH BOTTLE OF WON SOJU

JAY PARK didn’t simply lend his name to the brand—he was actively involved in every step of the creation process. Each product reflects his dedication to crafting a soju that embodies Korean heritage while appealing to a global audience.

WON ORIGINAL

Smooth and Balanced

• The first product in the WON SOJU lineup, WON ORIGINAL, represents the essence of traditional Korean soju, reimagined for the modern drinker.
• With its clean, smooth finish, it’s perfect for sipping neat or pairing with your favorite dishes.

WON CLASSIC

Rich and Sophisticated

• WON CLASSIC combines traditional distillation methods with a contemporary twist, offering a deep flavor profile and a refined finish.
• It’s an ideal choice for those who appreciate the depth of traditional spirits with a premium feel.

WON SPIRIT

Bold and Versatile

• A higher-proof soju designed for those who prefer a bolder flavor, WON SPIRIT stands out for its versatility.
• Its robust profile makes it perfect for creating sophisticated cocktails or enjoying on its own.

A GLOBAL PHENOMENON

WON SOJU has successfully captivated audiences worldwide:

• UNITED STATES: In cities like New York and Los Angeles, WON SOJU launched with grand events, connecting with K-culture fans and introducing a new standard in soju.
• JAPAN: As a nation already familiar with similar spirits, Japan embraced WON SOJU for its premium branding and modern appeal.
• EUROPE AND BEYOND: With trademarks secured in the UK, Hong Kong, and New Zealand, WON SOJU continues to expand its global presence, preparing to enter even more markets.

WHY SOJU ENTHUSIASTS SHOULD TRY WON SOJU

• A New Standard in Premium Soju: WON SOJU elevates the soju experience with its refined quality and exceptional craftsmanship.
• Smooth and Clean Taste: Perfectly balanced flavors make it enjoyable for both beginners and seasoned soju drinkers.
• Versatility: Enjoy WON SOJU straight, paired with food, or as the base for creative cocktails.
• Harmony of Tradition and Modernity: WON SOJU respects Korea’s rich soju-making heritage while embracing a modern, premium approach.
• A Trendsetter’s Choice: More than just a drink, WON SOJU represents a sophisticated lifestyle and the vibrancy of K-culture.

EXPERIENCE THE ALLURE OF WON SOJU

WON SOJU is more than a drink—it’s a cultural experience, a statement of quality, and a celebration of Korean tradition and innovation. Whether you’re a soju enthusiast or a first-time drinker, WON SOJU is here to redefine what soju can be.