[Original Soju] CHUM CHURUM - SAERO 375ml

Chum Churum is a well-loved Korean soju known for its smooth and refreshing taste. Made with alkaline water, it offers a clean, enjoyable flavour. The name "like the first time" reflects its consistently smooth experience. Chum Churums “Saero” is a zero-sugar variant made from distilled Korean barley and rice, delivering authentic taste with fewer calories for health-conscious drinkers.

Food Pairing

• Grilled Meats
• Seafood
• Korean Spicy Dishes

Tasting Notes

• Aroma: Neutral, with light grain undertones.

• Palate: Smooth and soft, with a touch of sweetness.

• Finish: Clean and refreshing, with a delicate aftertaste.

Production Method

Chum Churum is created using a dilution process, blending distilled alcohol with alkaline water. This method enhances its smoothness and ensures a balanced flavour. Saero further incorporates distilled barley and rice for a zero-sugar, lighter profile.

Interesting Fact

Chum Churum translates to "Like the First Time," symbolising freshness and a new start. Its use of alkaline water sets it apart, delivering a smoother drinking experience compared to traditional soju brands. The innovation in its production reflects Lotte Chilsungs dedication to quality and tradition. Saero, the zero-sugar variant, caters to health-conscious consumers, offering an authentic taste with fewer calories.