[Original Soju] CHUM CHURUM Soju 360ml

Chum Churum is a popular soju brand in Korea, known for its smooth, dry profile and refreshing taste. This is achieved using alkaline water in the distillation process, resulting in a consistently enjoyable flavour. Its name, meaning "like the first time," reflects its ability to deliver a smooth experience from start to finish. Produced by Lotte Chilsung, Chum Churum is crafted with innovative methods to reduce sharpness and enhance its clean taste. Known for its versatility, Chum Churum is ideal for enjoying neat or as a base for cocktails, catering to traditionalists and modern drinkers alike.

Food Pairing

• Grilled Meats
• Seafood
• Korean Spicy Dishes

Tasting Notes

• Aroma: Neutral, with light grain undertones.

• Palate: Smooth and soft, with a touch of sweetness.

• Finish: Clean and refreshing, with a delicate aftertaste.

Production Method

Chum Churum is created using a dilution process, blending distilled alcohol with alkaline water. This method enhances its smoothness and ensures a balanced flavour.

Interesting Fact

 Chum Churum translates to "Like the First Time," symbolising freshness and a new start. Its use of alkaline water sets it apart, delivering a smoother drinking experience compared to traditional soju brands. The innovation in its production reflects Lotte Chilsungs dedication to quality and tradition.