Jinro is Back 360ml

Jinro Is Back is HiteJinro's nostalgic revival of its iconic soju from the 1970s and 1980s. Launched in 2019, this release combines vintage-inspired aesthetics with a modern twist, offering a smooth and slightly sweet flavour that appeals to both long-time soju enthusiasts and new consumers. As the predecessor to Chamisul, Jinro Is Back carries a legacy of excellence, making it a must-try for fans of classic soju.

Food Pairing

• Grilled Meats
• Seafood
• Korean Spicy Dishes

Tasting Notes

• Aroma: Subtle notes of grain and rice with a refreshing, clean scent.
  
  
• Palate: Smooth and slightly sweet, featuring a balanced flavour profile with a gentle warmth.
  
  
• Finish: Clean and crisp, leaving a light, lingering sweetness on the palate.

Production Method
Jinro Is Back is crafted using a combination of distillation and dilution. High-quality grains are fermented to produce a base alcohol, which is then distilled to ensure purity and refinement. The distilled spirit is subsequently diluted with purified water to achieve its smooth and approachable 16.9% ABV. This meticulous process ensures a clean, crisp, and balanced flavour profile, true to the Jinro legacy.

Cultural Significance

Jinro Is Back embraces Korea's "newtro" (new retro) trend, merging nostalgia with contemporary appeal. Its transparent blue bottle design mirrors the original Jinro packaging, resonating with fans of vintage-inspired products while capturing the attention of a modern audience.

Interesting Fact
Since its launch in April 2019, Jinro Is Back has sold over 100 million bottles within its first seven months, showcasing its immense popularity and timeless appeal.

Jinro Is Back delivers a harmonious blend of tradition and modernity, offering a classic soju experience that continues to captivate both seasoned drinkers and newcomers.