[Original Soju] CHUM CHURUM - Cool Chummy 375ml

Chum Churum Cool, affectionately nicknamed “Chummy,” is a smooth and light Korean soju produced by Lotte Chilsung. Chum Churum Chummy Soju combines alkaline water and sweet potatoes for a smooth, unique taste with a refreshing, minty flavour. Traditionally enjoyed straight, it also works well in cocktails, offering a versatile option for a distinctive soju experience. It stands out for its use of alkaline water, which reduces sharpness and enhances the clean, refreshing taste. This soju is ideal for those seeking a smoother alternative to traditional soju, making it a popular choice for casual drinking and cocktails.

Food Pairing

• Grilled Meats
• Seafood
• Korean Spicy Dishes

Tasting Notes

• Aroma: Neutral and mild, with hints of soft grain.

• Palate: Smooth and light, with a gentle sweetness and silky texture.

• Finish: Clean and refreshing, with no lingering aftertaste.

Production Method

Chum Churum Cool (Chummy) is crafted using a dilution method where high-proof distilled alcohol is blended with alkaline water. This process ensures a clean, light, and well-balanced flavour profile.

Interesting Fact

The use of alkaline water in Chum Churum Cool (Chummy) sets it apart, providing a smoother and cleaner drinking experience compared to other soju brands. Its nickname, “Chummy,” reflects its friendly and approachable nature, making it a favourite for social occasions.